Bostic Next Level

Prepared To Pass
August 18, 2016
Driven To Learn Foundation
September 13, 2016

Bostic Next Level

Project Background

The Bostic Next Level AAU basketball program is a program that was organized to give student-athletes in the Middle-Georgia region the chance to compete on the AAU circuit. The program features a developmental league, middle school team as well as a high school team. Bostic Next Level solicited Number 1 Production's help to build a website, capture tournament and player highlights and to showcase featured players through photography and blogs.

Brand Strategy

Before entering a working relationship with #1P, the Bostic Next Level brand already had its identity. Featuring a lightning bolt inside of a basketball with the program name, Yellow and Neon green were the featured colors of the brand. The brand colors needed to be reflected in the website design, but it needed to contain the proper aesthetics as well.

Website Goals

The goal of the website is to provide a central location where parents, potential players, sponsors and scouts can visit for updates, schedules, player showcases, recent scholarship signings, as well as team photos and videos.
On parents and players are able to pay dues, donors are able to donate to the program and everyone can see the current and recent team schedules along with any other announcements and updates for the program.
In addition to the website, BNL wanted to bring hype to the organization by capturing highlights from camps, tournaments and tryouts. With the creative video editing of #1P, the featured videos are the first thing that a visitor sees when visiting the website.


- Website Design and Administration
- Player Profile Photography
- Hype Video
- Tournament Game Highlight Video
- Skills Camp Highlight Video

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