A name was already in place, which was a great start. The client didn't have any logo ideas so we were tasked with conceptualizing first and then bringing that logo concept to life. After gathering background information during the initial consultation, #1P was able to draft up a few logo ideas based on the purpose and meaning of the organizational name. The suggested colors to use were Purple, Orange and Grey. The initial thoughts of the design was to show change, direction, and a will to learn and educate oneself. After a few sketches, we landed on the symbolic speedometer infused with the organization name. This visual for the brand showcases ambition, an accelerated will to learn, and an appropriate use of the requested colors.