Pretty Lane Apparel
Alpha Climate Control Co.
August 18, 2016
Private Society Art & Fashion Exposé
August 18, 2016
Company Background
Pretty Lane Apparel is a T-shirt brand that was created to inspire and bring awareness to different causes such as Lupus and Breast Cancer, as well as to spread overall positive inspiring and motivating messages.
Project Goals
Pretty Lane Apparel hired #1P to design the first 10 shirt designs for the t-shirt brand. The ideas and phrases were conceptualized by PLA, but the typography and illustration design was completed and delivered by Number 1 Productions.
The goal of the project was to successfully create drafts for each of the 10 designs, seek approval, make necessary changes, and provide the design in various formats including vector format upon completion.
Since the artwork was completed in vector format, the designs are able to be printed in any color and applied to any color shirt.
The goal of the project was to successfully create drafts for each of the 10 designs, seek approval, make necessary changes, and provide the design in various formats including vector format upon completion.
Since the artwork was completed in vector format, the designs are able to be printed in any color and applied to any color shirt.
Outcome
The last functional part of the website includes a schedule request form that allows the customer to fill out a form and request a time for ACC to come service their unit. ACC didn't want an appointment calendar on the site, so we strategized and implemented a web form. The form provides the front office with customer information as well as description of the problem and requested date and time of service.After a year of successfully launching the T-shirt brand, Pretty Lane has sold numerous shirts to both males and females through its online store, event vending opportunities and through social media.
The popular color ways have been reprinted numerous times and Pretty Lane Apparel continues to add both designs and new products to the collection such as mugs, sweatshirts, journals and more.
The last functional part of the website includes a schedule request form that allows the customer to fill out a form and request a time for ACC to come service their unit. ACC didn't want an appointment calendar on the site, so we strategized and implemented a web form. The form provides the front office with customer information as well as description of the problem and requested date and time of service.
